Burger King ad for net neutrality is a good thing though not for the best of reasons

THE ISSUE

The Donald Trump administration has ended net neutrality, meaning corporations can pick and choose what website you can visit by playing around with broadband speeds.  A bit like gerrymandering which we featured last weekend, it’s not the ‘sexiest’ issue yet it is still very important and restoring it should be of interest to all different types of political persuasion,

THE MEDIA

Article by Katie Reilly in Time magazine

Allow Burger King’s New Ad to Explain Net Neutrality to You

“The Burger King brand believes the Internet should be like the Whopper sandwich: the same for everyone,” the fast-food giant added.

THE COMMENT

Hey – I really, really don’t want to be negative about something that helps raise awareness about net neutrality…even if it’s a big business doing it, I really don’t care.

But I can’t help but comment on one small detail…the nature of the business in question.  Basically, it takes flame-grilled burgers to capture the attention of the wider American public even on something as important as this, or to put it differently, the way to their brains is through their stomachs.

Maybe if it was McDonalds with cheesburgers instead of Burger King with Whoppers then even the President himself could be won over?  JLP

#IANWAE

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