The No campaign in the upcoming #RepealThe8th referendum is definitely starting on the back foot and thus it will be interesting to watch it’s media strategy between now and May 25.
Article by Rónán Duffy in Journal.ie on Thursday, March 29, 2018
Speaking at the launch at Dublin’s Gresham Hotel, Save the 8th spokesperson John McGuirk said that it was “an outright falsehood” that “the medical evidence in this debate is tilted in favour of repeal”.
McGuirk was speaking following an address by obstetrician Dr John Monaghan who has long opposed abortion…
I have to assume the Save The 8th campaign media people were delighted at the coverage they received from this article in The Journal…’Abortion is a license to kill’ was their main message and there it is, right in the headline.
But when you actually drill down a paragraph or two, you see a different story. I’m far from a PR expert, but given this is an issue that is to all intents and purposes one surrounding women’s health, I’d be surprised if having had all this time to prepare their campaign, the Save The 8th people would be happy that the first two people being quoted on their behalf were men named John?
McGuirk is well known on Irish twitter as a right-wing, shall we say, ‘antagonist’ and has been laying the groundwork via his account for quite a while, so it is no surprise to see him front and centre. You can be sure to find numerous tweets from his account between now and voting day which are designed to provoke vitriolic responses which will then be used as ‘evidence’ against the Yes camp. This is why my policy is #DoNotEngage.
But although I do feel strongly that men should be involved in this debate, I really think that pushing two of them forward at the very start of a campaign comes across as a massive own goal, once enough people draw attention to it, that is. JLP